Social Media Toolkit
Source: AETC National Resource Center; AIDS.gov and TARGET Center
Published Date: 11/19/2012
These resources were compiled for the Web and Social Media Institute held at the 2012 Ryan White Grantee Meeting. The Institute comprised three 90 minute training sessions: 101: Start the Conversation, 201: Maximize Your Impact, and 301: Measure Value.
- New Media Tools [Website]
Fact sheets for popular new media technologies and venues, with HIV/AIDS examples.
- HowTo.gov [Website]
High-quality, extensive education and training website for government agencies, but most resources are open to the public.
- Idealware [Website]
This website has a non-profit focus and covers the gamut of online topics.
- Communication Strategy: Internal Working Plan [PDF Link]
This document explains how to use Forrester Research’s "POST" (People, Objectives, Strategy, Technology) Method to guide a communication strategy.
- AETC NRC Social Media Guides for the AETC Network [Website]
These guides provide overviews of popular social media approaches (Facebook, Twitter, LinkedIn) for the AETC audience.
- The Health Communicator's Social Media Toolkit (CDC) [PDF Link]
This guide was designed to provide guidance and to the share lessons learned in more than three years of integrating social media into CDC health communication campaigns, activities and emergency response efforts. In this guide, you will find information to help you get started using social media—from developing governance to determining which channels best meet your communication objectives to creating a social media strategy. You will also learn about popular channels you can incorporate into your plan, such as blogs, video-sharing sites, mobile applications and RSS feeds. This toolkit is intended for a beginner audience, although some viewers with an intermediate level may find parts of the toolkit useful.
- The Nonprofit Social Media Decision Guide [PDF Link]
This guide was created to help organizations like yours determine what results and benefits you can reasonably expect from social media, and to guide you through the process of identifying the right channels for different goals. To help you turn the theoretical into the practical, we included a workbook that applies what you’re learning to your own real-world needs.
- White Paper: A Nurse's Guide to the Use of Social Media [PDF Link]
This guide provides nurses with the possible consequences of using social media, myths surrounding social media, and helpful case studies.
- Digital Metrics for Federal Agencies [Website]
Excellent, in-depth discussion of what to collect and how to think about what you learn.
On demand training: http://www.howto.gov/training/on-demand#analytics
- A Few Good Web Analytics Tools [Website]
Overview of common metrics and tools.
- Google Analytics [Website]
Has LOTS of tutorials and documentation for use of their product.
- TweetChat [Website]
This website provides an overview of how to sign in to TweetChat, choose hashtags to follow, and converse in real-time.
- Web and Social Media Institute 101: Starting the Conversation [PPT]
These slides were developed for the Ryan White All Grantees Meeting in Washington, D.C. on Novemeber 27, 2012 and presented in various sessions to help participants improve their online presence by featuring high-value content.
- Web and Social Media Institute 201: Maximizing Your Impact [PPT]
These slides were developed for the Ryan White All Grantees Meeting in Washington, D.C. on Novemeber 27, 2012 and presented in various sessions to help participants use social media (e.g., Facebook, Twitter, multimedia) to expand your reach.
- Web and Social Media Institute 301: Measuring Value [PPT]
These slides were developed for the Ryan White All Grantees Meeting in Washington, D.C. on Novemeber 27, 2012 and presented in various sessions to help participants use standard metrics to examine the reach and use of their websites and social media activities.
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